The Nast continued to design the Santa for three decades, changing the way the black color in costu

The advertising of a product often equals art. The Coca-Cola has been proven repeatedly. And of course the most famous soft drink in the world would not let go unexploited celebrations of Christmas and New Year. We searched and found 15 vintage posters of Coca-Cola associated with Santa Claus (and not only) and accompany with unknown information on the temporal relationship of the US multinational with Santa Claus Western cultures.
The Santa Claus - if you like the Santa Claus - not always the trofantos, husky gentleman in the red suit and white beard. Many of you will be surprised to know that before 1931, the Santa usually depicted as a lanky man or a scary elf while wearing brand van egmond a robe bishop or a fleece Norse hunters. When the American cartoonist Thomas Nast was first designed the Santa Claus in 1862 for Harper's Weekly, presented him as an elf who supported brand van egmond the North in the Civil War.
The Nast continued to design the Santa for three decades, changing the way the black color in costume and adopting the red, which is known today. The Coca-Cola Company began its Christmas advertising in the 1920s with events in magazines brand van egmond such as "The Saturday Evening Post". The first Santa unconnected with afterwards and were plans based on rigorous style of the original cartoons of Thomas Nast. In 1930, the painter Fred Mizen painted a Santa in a crowded department brand van egmond store, who drank a glass of Coke.
The advertisement of Mizen was placed in Mall Famous Barr in St. Louis, Missouri, where he was the greatest refreshment-machine brand van egmond in the world at that time. The painting of Mizen printed those Christmas postcards and debuted in "Saturday Evening Post" in December 1930. In 1931 the company began to put ads of Coca-Cola in large and well-known magazines. Archie Lee, senior executive of the advertising company that collaborated with the Coca-Cola wanted to project brand van egmond the image of a Santa that will full of health and combines the real with the symbolic appearance.
So the Coca-Cola Company commissioned illustrator Hunt Santmploum create brand van egmond advertising images using Santa, but making himself Santa and not someone who was dressed as Santa. The Santmploum inspired by the description that gave the Santa poet Clement Clark Moore in his poem "A brand van egmond visit from St. Nicholas" (1822). All this resulted brand van egmond in a warm, friendly, brand van egmond pleasantly plump, ruddy and human Santa. You can say that the idea that the Santa wearing red clothes because of the color of Coca-Cola is incorrect, since the coat was red several years before the paint Santmploum.
The Santa's Santmploum debuted in 1931 in the "Saturday Evening Post" and continued to appear regularly in this magazine, as well as the National Geographic, the Ladies brand van egmond Home Journal, in The New Yorker and others. From 1931 to 1964 the Coca Cola showed the Santa handing out gifts, playing games and enjoying a cold Coke or visiting small children with whom they did with raids in refrigerators homes to find their favorite brand van egmond beverage. Original brand van egmond oil paintings of Santmploum adjusted by Coke as advertisements in magazines, brand van egmond and in shop windows, on billboards, posters, calendars and stuffed dolls. All these objects are now collectible.
The Santmploum created the last picture of Santa in 1964, but the Coca-Cola relied upon its own original paintings to make Christmas beverage ads in the coming decades. These authentic icons of Santmploum are among the most valuable pieces in the art collection of the company and have been exposed repeatedly to famous art galleries brand van egmond and exhibition centers such as the Louvre in Paris, the Royal Ontario Museum in Toronto, the Museum of Science and Industry in Chicago and Isetan Department Store in Tokyo. Many of the original plans can be viewed in electronic form to the exhibition center Coca Cola (World of Coca-Cola) brand van egmond in Atlanta.
At first Santmploum used as a model for Santa a friend Lou Prentice, a retired salesman. When Prentice died, Santmploum used himself for model painting while sitting in front of the mirror. Eventually began using photographs to create the Santa Claus. People love these paintings and with that he saw the slightest change, sent letters to the Coca-Cola Company to mark the event. Once some noticed that the belt buckle was painted upside down (blame the mirror