Giuseppe: Yes, of course, when you work with someone together, you need to meet, exchange views; of

Giuseppe Santoni and Patricia Urquiola boutique Santoni. Giuseppe Santoni: I would like to start by saying that we are committed to work with people who share our philosophy and values. All of our joint project begins with the fact that there were some kind of relationship, friendship. But how to begin work on the project for you? Patricia winnt system32 config system Urquiola: Professionally speaking - with an understanding of the customer. With the study of the history of the company, the evolution of the brand. A partnership or even friendship often appears already in the works.
Giuseppe: Yes, of course, when you work with someone together, you need to meet, exchange views; of course, much easier to get everything when you are on the same wavelength. Well, you're happy if the result of collaboration with our company?
Patricia: I was happy to work for Santoni. I think we're both obsessed winnt system32 config system with the fact that we do, and applies equally to the result: never feel satisfied, always thinking that we could do better and that will be our next step.
Patricia: None. Maybe approach to work with me and a female, in the sense that I naturally winnt system32 config system focused on multi-tasking, but professionally I am primarily a designer and architect, and only then the woman. Giuseppe: I am often asked, to which of the designers I treat with special respect. I call back Azzeddina Alaya. And one of his contemporaries and classics you would call in your area? Patricia: Of course, I admire my teachers Achille Castiglioni and Vico Magistretti. A modern, I like Jasper Morrison, Konstantin Grcic and.
Patricia: This designer is first necessary to assess the needs of the market winnt system32 config system and seek solutions winnt system32 config system that would be understandable and interesting for different countries and cultures. The designer must think in advance how long it will live its product as his pack, transport, recycle. I believe the difficulties often turn into great opportunities.
Patricia: The Italians were the first to invite foreign designers - in furniture manufacturing, architecture. Therefore difficult to work in Italy - every designer is forced to daily potentially compete winnt system32 config system with the best. Can not relax. On the other hand, there is the highest standard set by the previous generation of the masters of Italian design, which you also will inevitably have to compete. Italian designer should - according to Freud, in a metaphorical sense - "to kill their fathers." And for Santoni, as far as I know, it is very important to be Italian brand?
Giuseppe: Yes, very important for us to maintain this spirit. It is clear that Italy is famous for its shoe production, and we, of course, are part of this area, but we have our own way. We do not just "Made in Italy", we - "Made in Corridonia." All our products are manufactured on the spot, mostly with his hands, in small workshops. In this sense, we believe that we - out of competition, although our objectives and motivation is probably different winnt system32 config system from what is crucial for the Italian design winnt system32 config system in general. winnt system32 config system Patricia: And you strive winnt system32 config system to follow global trends, watch for them? Giuseppe: Well, of course, the collection somehow always reflect the trends when it comes to design, but our brand is focused more on the timeless, classic design. We are still a family company, we are not part of a group, we have no investors, that is, we can do something, relying only on their own strength, and this is my nravitsya.Rasskazhi, winnt system32 config system what projects you will work in the near future time?
Giuseppe: We have a very ambitious goal - Santoni should take place at the very top of the pyramid fashion, winnt system32 config system in a narrow range of brands that set the agenda of what is happening winnt system32 config system in the world of luxury and fashion. This, of course, takes time, but I'm patient person. winnt system32 config system