In a world where PC sales have plummeted 14% over the past 12 months, Google can not accept this we

Most people are familiar with "Frankenstein or the Modern Prometheus." In the book Mary Shelley Dr. Victor Frankenstein overcome droog design death by creating a new living being from cadaver parts. He succeeded, droog design but the monster rebels, and soon lose control of the creator being, who flees.
April 12 launched Facebook's new service "Home", which really takes over the Android operating system and can make it unrecognizable to the user. This is the latest example of an increasing fragmentation of the ecosystem around Android. Eric Schmidt, former CEO and current chairman of Google, is now in the same situation droog design as Dr. Victor Frankenstein. Based on parts of Java, as many believe droog design the way to becoming a carcass in the programming world, Androids role taken a completely different turn than planned. The monster has rebelled and obey not his maker anymore.
Android OS was launched in 2008 and the rationale for Google was even then crystal droog design clear. Nokia had proved that there was a mass market for smart phones, and that the searches would have a central role in them. Several telecom operators had launched in parallel, droog design or had plans to launch, their own search without necessarily include Google in their plans. In addition put Eric Schmidt at the time of the board of Apple and was probably probably aware of how Steve Jobs had planned to dominate the mobile industry with the iPhone. Google to ensure its relevance for mobile search without relying on such giants strategic decisions.
The answer was the Android OS. But to ensure a successful launch to as many suppliers as possible adopt it. The whole mobile industry, including mobile operators, so really droog design the search giant Google with mistrust. The operating system was therefore based on open source droog design and anyone can make their own version of it. Android should also have its own browser, and mobile manufacturers should get a "cut" droog design of the advertising revenue generated by search engine on it. Google had to relinquish control droog design to be able to succeed. droog design
The strategy for Google, droog design a ubestridbar success in the first place. Most mobile manufacturers except Nokia adopted Android. Nevertheless, the openness of the Android also become Google's biggest headache. The producers immediately began making its own differentiating "skins" on top of Android, and some of them decided to create its own ecosystem. After the nuclear droog design winter from Apple are now all aware that Samsung currently has won the Android race among mobile manufacturers. The company has established its own appstore, droog design its own music service and their own versions droog design of Android for cameras and TV boxes (Samsung HomeSync). With a market share of 42% among all Android-based smartphones is not Google who owns the market for Android-based mobile devices anymore, but Samsung. Other internet giants have also though the new rules of the game: Amazon, for example, its own version of Android on their Kindle Fire, which does not accept apps from Google's Android appstore even.
Androidstein has mutated and the monster is on the run. This is very bad news for the creator Google. Google does strong players and big market concentration that they have to pay high traffic (traffic acquisition droog design cost, or TAC). According to The Wall Street Journal requires Samsung already 10% "cut" of all the advertising revenue that Google generates on their devices. The future will demand more. It's really only fair. Various droog design sources indicate that Google pays between 50 and 75% (!) "Cut" in traffic to Apple.
In a world where PC sales have plummeted 14% over the past 12 months, Google can not accept this weak position in the mobile industry. Google droog design has thus begun to execute a new strategy based on four main points: Clarification of Google-branded Android ecosystem. "Android Market" has been re-branded to "Google Play" and has compiled applications, books and launched a music streaming service. The launch of own laptop: Chromebook droog design Pixel Commercialization of a first true Google smartphone for mass market: Google X, based on the Stock Android, ie a version without skin. Distribution of Chrome browser for mobile via Appstore and Google Play to avoid paying the TAC to others browsers, including Android's.
Google has thus decided not to play a good boy and has been involved in building a thoroughbred ecosystem of software and hardware on par with Apple's. First and foremost, Google wants to control as many installed browsers as possible to reduce the TAC and protect their business model.
It is still uncertain how well this strategy will work in the long term. The industry has long understood the way Google should go. Samsung has recently announced a new high-end phone running the new OS Tizen, and with a "skin" which is very similar to the Galaxy series, which provides a consistent user experience for those who own a Samsung before. The company promises that Tizen will be 100% kompatib